Category Archives: Writing

If You Can Read This…

Woman readingI’ve been reading a lot about reading lately.

We’re told it’s good for us, that it’s crucial for editors, that we’re losing our ability to do it.

Reading is something I take completely for granted. To be able to function – to understand road signs, prices at the store, medication labels, the crawl on TV news – not to mention texts and social media – we have to be able to read. Here in the U.S., we automatically teach of our children to read. We worry about how soon they start reading, fuss over whether they’re reading enough, and compare standardized reading scores in our schools and across the world.

But when did everybody start reading all the time? A thousand years ago, reading in Western culture was pretty much limited to priests and monks. When did it stop being a privilege and begin to be a necessity?

And how has technology across the centuries transformed how much we read, what we read, and how we read it? Gutenberg’s moveable type led to an explosion of reading, and today’s devices are also making an impact on what, when, and how we read. I’ve laughed at postings of an 1800s screed about the dangers of women reading novels and neglecting their families, but how does that differ from today’s social media addiction?

Another compelling strand in this knot is the notion that having books around is beneficial, even if you know you can never read them all – maybe especially then. They are aspirational on the one hand, and on the other, they remind you that you can’t know it all, and therefore keep you humble.

My reading about reading has made me want to read much more about reading. And then do some writing. I’ve planned a writing retreat for next month to work on this, so stay tuned!


Freelance Writing Isn’t Free

Writer using laptop

We’ve all heard the old not-funny line about the actress was so new to Hollywood that she slept with the screenwriter. The writer! So unimportant! That’s hilarious! (It’s less hilarious than ever in these days of Harvey Weinstein and his ilk, but that’s not my focus here.)

Without the writing—and the writer—we we wouldn’t have the movie to begin with. Or the sitcom, or the TV drama, or even the ads during those shows. Someone writes what all those anchors read on our insane 24-hour news cycle. Without the writer, we wouldn’t have novels, of course, or news of any perspective. We would live in a world without “content.” There’s a whole world that needs to be filled with words, over and over and over again.

Matt Wallace—screenwriter, novelist, and former wrestler—wrote a powerful piece about why the writing is important, why writers should never back down on getting paid, and, best of all, exactly how writers can respond to requests to work for free or cheap.

Read Matt’s rant and rebuttal guide here. The first part is angry-funny and NSFW. The second part, the how-to advice, is solid as a rock. You have value; your creative work has value. Even, or maybe especially, that mundane writing that just needs to get done has value. Don’t believe anyone who says otherwise, especially if they’re asking you to write for them. Matt equips us with calm and professional responses to people asking writers to work for exposure (as a friend of mine says, “Exposure is something you die of”), for peanuts, or for pity.

* Disclaimer: I have wonderful clients who value my work and pay on time. Rarely do people ask me to write for free (my mom gets a pass) but a lot of writers in a lot of fields get pressured to work for little or nothing, as if writing was so easy (no) and so insignificant (also no) that it’s not worth much.

Recent Work | “Leadership: Not Such a Leap”

Cover of leadership article

The benefits of early-career leadership that this article explores apply well beyond the physical therapy profession. Involvement, commitment, connection, and self-reflection have universal value. This article was published in the fall 2017 issue of the American Physical Therapy Association’s Perspectives magazine.
View the complete article


Leadership isn’t just for the self-confident and those who already are established in their careers. Leadership opportunities take many forms, and early-career physical therapists (PTs) and physical therapist assistants (PTAs) can take advantage of all of them.

Being a leader in one’s profession isn’t limited to accepting committee assignments or taking on elected roles. “You’re a leader to your patients,” notes Matt Gratton, PTA, a member of APTA’s Early Career Team Task Force who works at Lutheran Hospital in Fort Wayne, Indiana. “You’re a leader within your organization just by being there on time, being passionate with your patients, and having a positive attitude.”

Aaron Embry, PT, DPT, MSCR, debunks the notion that leadership requires special abilities or resume points. Although he is president of the South Carolina Physical Therapy Association and a research associate at the Center for Rehabilitation Research at the Medical University of South Carolina, he insists that there is nothing inherently special in any of that. “What is most important,” he says, “is that I show up, pay attention, and hustle—that I work hard. If you do all of the basic, common-sense things—be inquisitive, care, and be there for patients, clients, and colleagues—you’ll be amazed at how much will happen to develop you into someone who can lead people.”

Leadership involves consistently taking on challenges, Embry says. “Do I face challenges with integrity, honesty, and bravery,” he asks himself, “and acknowledge that I might succeed, but also that I might fail? What do I learn from my missteps to ensure that they’re not true failures?” He finds, he says, that dealing with each new challenge helps him better tackle the next one.

Disabling Our Distractions

What do you do when you just can’t seem to get yourself to focus on the task at hand? To shut off Twitter, stop checking email, quit doing chores that seem suddenly irresistible, and just accomplish the thing?

When I asked my fellow editors how they stay focused, they reported that they use rewards, time-management apps, and background sound. Rewards for putting in an uninterrupted block of time might be chocolate, time for playing Skyrim, a walk with the dog, or—of course—a fresh cup of coffee or tea.

Editor Robin Marwick motivates with an app called Forest, which grows virtual and actual trees for you—provided you don’t touch your phone. But when she gets really spacey, she says, she resorts to a simple and surprisingly effective visual: a white board with post-its reminding her what she’s doing now and what she’s doing next. Other apps that editors like are Timesheet (for tracking hours) and Self Control (an actual app for blocking your own access to distracting sites).

Sound vs. Sound

To tune out aural distractions, suggested apps and websites include:

Baby Ben Alarm Clock

Since I prefer mechanical devices to electronics, my own technique is to wind up my vintage Baby Ben alarm clock. The ticking is enough to snap my attention away from electronic distractions (“That ticking! Oh, right, must focus on work”), but for some reason, the sound doesn’t interfere with my writing. Like Robin’s white board, it’s mysteriously effective.

Working with music playing is a matter of personal preference. Those who find it helps them focus suggest Pandora stations or customized Spotify playlists, baroque music, classical guitar, classical Indian ragas, or even classic rock, provided it’s playing in another room. Editor Beth Bedore turns to her trusty clock radio to manage time. “I use the sleep button and tune it to a classical music station or CBC. It’s an hour at a time of background noise. When the radio goes silent, it’s time to stand up, refresh coffee or water, check messages, and then get back to work.” Like Beth, other colleagues in home offices use music as a time-management tool by working for the length of one album or listening to the duration of one song while taking a break.

Break Time

Breaks are really important, it turns out, and research on work/break ratios points to 52 minutes of work with 17 minutes of break as being most effective. A similar approach is the Pomodoro Technique, with 25-minute work blocks, 5-minute breaks, and then a longer break after 4 blocks.

You can use breaks to train your brain to focus for those optimal lengths of time. One approach proposes giving yourself a minute or two on a timer to check your mail or notifications. Then, reset your timer for 15 minutes—notifications turned off—to work without checking in. Once you get used to 15 minutes, you can gradually extend that no-distraction period up to 30 minutes. (Read more about retraining your concentration.)

Of all the guidance I found, I was most intrigued by the suggestion that what you wear to do your work, even in your home office, affects your focus and productivity. I’m investigating that now and looking forward to polling my home-office colleagues about whether they dress for success.

Got a Goal? Use the Seinfeld Strategy

This was originally published in the “Career Hacks” column of a client’s internal newsletter; shared with permission.   

Years ago, Jerry Seinfeld surprised a struggling young comedian by sharing his secret for success: be consistent. He didn’t mean being consistently funny, but being consistent in your work to improve and reach your goal.

Each of us has at least one action that would make an enormous difference in our career if we did it every day. Maybe it’s writing. Maybe it’s spending one hour reading news in your field. Maybe it’s connecting with peers. But taking the action every day – for Seinfeld, it was writing jokes – is where the challenge comes in.

Seinfeld found a leverage technique to keep himself going even when he didn’t feel like it. He kept a large, one-year calendar hanging in a prominent place. Every day that he worked on writing jokes he marked with a big, red X. As one day followed the next, the X’s formed a chain. “You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain,” said Seinfeld. The longer the chain gets, the greater the motivation will be to not break it, and the more established your new habit will become.

Identify your action, keep track every day, and whatever you do, don’t break the chain.

Read more about how to develop good habits

Read the original story of the Seinfeld Secret

Get a Boost from a Blackout

This was originally published in the “Career Hacks” column of a client’s internal newsletter; shared with permission.    

Notebook Cellphone Blogger

Turn off your phone, log out of email, and mark yourself unavailable for IMs. It’s time for a blackout.

Unlimited communication is both the boon and the bane of the workplace. On one hand, you’ve got a world of information at your fingertips and the ability to contact your manager or coworkers whenever you need input. On the other, they also have the ability to communicate constantly with you – and that can be a major distraction from the focus your projects require.

Consider taking a blackout.

By scheduling a designated “blackout time” of 30 minutes – or more – free from calls, email, and messaging, you give yourself a dedicated period to focus. Planned time without interruptions can give a significant boost to your productivity.

Read more about how phone-free time helps your brain, your meetings, and your decision making.

Harness the Career Power of Sleep

This was originally published in the “Career Hacks” column of a client’s internal newsletter; shared with permission.    

We know that pilots have to be well rested for safety. But the rest of us also need enough sleep to accomplish our daily work – and make our careers thrive.

It’s not surprising that being perpetually tired makes you less productive. One study proved that the longer you’re awake, the slower your work pace. And it’s cumulative – getting inadequate sleep regularly makes performance worse over time. Feel like you’re too busy to sleep? Your reduced productivity means you likely would have been better off spending the time sleeping. Beyond simple productivity, however, sleep also affects your problem solving, decision making, and creativity.

Sleep plays a role in the big picture of your career, too. Getting less than six hours of sleep each night can lead directly to stress-related exhaustion, a Swedish study showed. Even your salary is vulnerable to sleep: just one extra hour of sleep each week can result in almost a 5 percent increase in wages over the long run, according to a study from Williams College.

Alarm clockTo sleep more and better, start with simple changes morning and night.

In the morning, don’t hit the snooze button. Sleeping in very short increments cuts back on the restorative power sleep should have. Make getting up easier by moving your alarm clock across the room and programming your coffee maker to greet you with its enticing aroma.

At night, step away from the smartphone. Turn off anything with a screen 30 minutes before you go to bed. The blue light from screens makes it harder for your brain to fall asleep and stay asleep. Also consider keeping your phone in another room so message alerts don’t disrupt you.

Just as you recharge your devices at night, take that same time to recharge your brain.

Read more about how sleep can boost your career (and your general well-being):

Recent Work | “Youth Apprenticeship: An Ancient Path to Modern Success”

I especially enjoyed the research for this feature on youth apprenticeship programs in the U.S., including an interview with the Swiss ambassador, Martin Dahinden. The article was published in ASCA School Counselors November/December 2016 issue.
Download the complete article


For the last thousand years, many young people seeking professional skills became apprentices. But if that word still evokes a plumbers’ union or a medieval guild hall, it’s time for a fresh look. Youth apprenticeship is an educational approach that is thriving in Europe and on the rise in the United States. To find the skilled workers they need, companies of all types are offering opportunities for high school students to learn in-demand skills while earning their diplomas. Participating in youth apprenticeship can help students clarify their objectives, burnish their college applications and gain an edge in the job market.

Wisconsin Snapshot: Co-op Program in Sheboygan

When the school counselors at Sheboygan South High School evaluated their national clearinghouse data, they learned that many of their graduates were not going on to college but were staying in the community. From local labor statistics, the school counseling department identified four primary employment sectors and laid the groundwork to build four pathways in the school’s curriculum. The new pathways would address a need in the community. “We can then, as a school, say with confidence to our community, ‘We’re helping to answer this labor issue,’” Schneider said. From this initiative, the new manufacturing co-op program was born. “Once we aligned our philosophies of our building with the community needs, then all we had to do was say to the community ‘We want to help you; let’s start talking,’” he said.

Talking in Dark Matter

My son is a statistics major, even though his father and I have always been theatre and communications types. We wonder where this math and data inclination came from, but every now and then, something gives us a clue about his data-driven genes.

One such clue was my excitement about a recent blog post from Oxford Dictionaries. (Their slogan is even “language matters,” which right in line with mine, “Your words matter.”) In “Are 52% of words really not included in dictionaries?” Elyse Graham takes a look at a study in Science magazine about English word usage in books. She is also writing a book I can’t wait to read, about the history of the English language in New York City.

In the “52%” post, Graham explores the “dark matter” of this majority of English words and looks at the importance of considering a word’s frequency. She discusses when and why dictionaries include or exclude derivatives of core words (known as lexemes), such as deletable or aridification. (Microsoft Word does not approve of these words, for the record.) Best of all, she encourages adding “color and whimsy” to our lives by creating new derivatives. Her examples, such as “invisibilized” would not go over well with many of my editor colleagues, but I like to play with coined words myself.

When is the last time you added -iferous to anything? Give it a try!


Recent Work | METAVERO Collection

In June 2016, I had the privilege of working with John A. Booth and Sarah Schwind of METAVERO as they were preparing their booth and materials for the Kscope Conference. METAVERO provides Oracle implementation and support services. John is the company’s founder and managing director (he wrote a chapter of “Developing Essbase Applications: Hybrid Techniques and Practices,” which I edited) and Sarah is their operations director.

METAVERO BoothFor METAVERO’s presence at Kscope, we developed a tri-fold brochure, banners for their exhibit booth and client event, website content, a PowerPoint template, and two informational postcards focusing on key components of their business. I edited or wrote text for these pieces, but the bulk of the credit goes to the outstanding artists who created the visuals: web designer Ella Hutchings and print designer Stewart Moon. It’s rare these days that I get to work on a project with so much visual emphasis—this was great fun. (Shown above are Larry Geraghty, John, and Sarah in the METAVERO booth; shown below is the horizontal booth banner.)


Tri-fold Brochure


Cards: METAVERO Process and Fishing for Solutions


View the Process card    View the Fish card

PowerPoint Template